Fatimah AbuSrair is a Saudi businesswoman, communications strategist, and founder of Bedouin Synergy, a communications agency specialising in hospitality, culture, and cultural diplomacy. With more than 15 years of experience in interpretation, translation, content, and public relations, she helps organisations communicate with clarity, credibility, and cultural depth.
Her work sits at the intersection of business, tourism, and soft power, supporting clients in media relations, destination storytelling, executive communication, and cross-cultural engagement. Fatimah has worked with public and private sector stakeholders and brings a strong understanding of Saudi Arabia’s evolving hospitality and cultural landscape.
She holds an MBA in International Hospitality Management from Les Roches, where her research focused on cultural sensitivity in destination marketing. Through her work, she aims to position Saudi voices with confidence, professionalism, and global relevance.