You have to believe in your product or service, because if you don’t, nobody else will.
Take a look at Elon Musk; he is an example of what a true entrepreneur is. He is so passionate about what he produces.
He believes and says that his cars and batteries are the most superior products in their class, and the best in the world.
That’s how you should see your product or service. Believe you are offering the best in the industry, and work hard every day to improve your offering, until it’s a reality.
How can you expect other people to believe in what you are offering if you aren’t the number-one believer?