Dear Entrepreneur,

Don’t be afraid to venture into an unfamiliar industry. However, try to understand it as much as possible. Don’t play a game you don’t understand, even if you have an interest in it. Before you play, understand it first. Don’t just get involved because a lot of other people are making money from it. Truly understanding your industry is key to having success in it.

Also, deliver more than is expected. I encourage you to deliver more than your customers expect. It’s a great way to get noticed in your industry and build a loyal following of advocates. Being a successful entrepreneur takes a lot of work, a lot of vision and a lot of perseverance.

With love,