Dear Entrepreneur,
Élon Musk has more followers on Twitter than three of his companies combined, including Tesla. This is the same for Richard Branson of Virgin, Arianna Huffington of Thrive Global, Gary Vaynerchuk of VaynerMedia, and countless other highly successful entrepreneurs. What they have in common is that they built a strong personal brand that they leverage to increase their exposure and attract a lot of customers for their companies.
People connect better with your personal brand than your corporate brand. And if they love and trust your personal brand, they will definitely fall in love with the corporate brand you present to them. Whatever you do today, put some human feel to it. Make sure that your name and face are in front of everything.
With love,
Chidi