Everyone who knows me know that I‘m a personal brand advocate. I’ve had so many talks about this at so many events, and I’ve lost count.
Build your personal brand as well as your company brand. Many entrepreneurs make the mistake of focusing on building their company brand to the exclusion of building their personal brand.
However, your personal brand will differentiate you from your competitors, give you authority and credibility in your field, and stick with you in the event your company ultimately experiences failure.
If you haven’t started building your personal brand yet, start doing so from today. There’s no time too late.