Dear Entrepreneur,

Every entrepreneur wants his or her business to succeed, but the truth is that only a little fraction of startups last beyond their first two years of existence, and one of the leading reasons for this is poor leadership. You could have a very unique and valuable business idea, recruit a diverse pool of talented and passionate individuals, and work with the most motivated people, but even the best ideas birthed at the right time and backed with the best execution plans, wouldn’t survive when there is a lapse in leadership.

Entrepreneurship can be very hectic, and sometimes, it could be absolutely overwhelming. While your business is still small, fun, and fast-growing, you’ll often find yourself playing a lot of roles—handling so many responsibilities—and being tasked with coming up with lots of new ideas, every day. However, you have to ensure that you narrow your focus on your biggest priorities, or else, all your efforts will turn out to be so ineffective that you’ll make little to no meaningful progress in any area of your business. In a nutshell, dear entrepreneur, avoid focusing on too many things at once.

Like David Cameron would say, “do the right thing, not the popular thing.”

With love,