Dear Entrepreneur,
Rather than starting your business idea with what you can sell, think about what you can solve. In other words, be the solution. It’s much easier to gain a solid user base when your business is fixing a problem, or in other words, offering a solution.
In a nutshell, your business should fill a big hole in a certain niche or market.
Don’t create software simply because you have a passion for software, or you’re capable of creating one. Create software because you’ve identified a growing issue that you can solve adequately, if not completely.
Have you done some market research?
Is your solution easy-to-use and affordable?
Think hard and long about why you’re starting your own business. Understand clearly your motives, because this will help you to create a strong brand and easily market your business. Know what problems your target customers face.
Then, figure out how you can help them solve these problems.
Don’t sell. Solve.
With love,
Chidi