Dear Entrepreneur,

When starting out, keep it simple. Do you have a business idea and you’re ready to run with it, then be careful not to let your concept snowball into something overly complicated because then, you could end up with an elaborate, expensive end-product that nobody needs, or even wants. When starting out as a new business owner, try to start “small” and narrow down your focus. Also, learn to test your business idea very quickly.

Fail fast. Learn faster.

If you want to run quickly with a business idea, then make it simple at first, because they say, “simplicity is velocity”. Cut down unnecessary product features that would water down your offerings and cost you a lot of money. Create a very simple, but very quality product or service. A good and successful business idea should fulfill its promises to your target customers, and even exceed expectations. You don’t need all the whistles and bells of a big corporation.

No, it would be much easier to add those to your business as it continues to grow.

With love,
Chidi