Dear Entrepreneur,

When starting out, start small, expect to fail, and share your passion.

Start small. If you’re new to entrepreneurship risk, it’s unwise to risk everything on your first venture. 

Expect to fail. Failure isn’t a bad word or a bad thing. Figuring out what people want by learning what they don’t want is part of the process. But that means first-time risk-takers should prepare for the possibility that their investment won’t pay off. At least not at first.

Share your passion. When you’re passionate and confident, friends and family will support you. Sometimes, an encouraging word is the nudge you need to take the plunge.

With love,