Dear Entrepreneur,

Studies show that 9 in 10 customers will switch to the competition if you don’t treat them well. So, as you obsess about the perfection of your product or service, make sure to obsess over the way you treat your customers, too, because nearly 90 percent of customers say that they will switch to the competition after being treated poorly, and are actually willing to pay more for a better customer experience.

With love,
Chidi