Dear Entrepreneur,

Ask for feedback.

I know that It’s hard to do, but it won’t hurt you or your business. Ask a dissatisfied customer what you’re doing wrong, and ask a lost customer why they made the decision to go with the competition.

When you ask for constructive criticism, you might be surprised by what you hear and learn, and you might get more insight into how and why they made the decision.

Use their responses to make future changes. Reflect on the feedback and practice different scenarios that make use of their suggestions.

Every rejection or disappointment can help you better establish who your ideal customer is, and from there, the best way to acquire, activate, and retain them.

Accepting constructive feedback with an open mind takes practice. Listen carefully and quietly, while taking notes. Then, thank the prospect respectfully for giving you their time.

With love,